The TMNT have a long history with Pizza Hut pizza, and this summer, with the release of the new Teenage Mutant Ninja Turtles movie, these two forces are reuniting. The cornerstone of the partnership is the return of the popular Cheesy Bites Pizza, including a "hidden menu" of four special TMNT-style topping combinations.
The partnership goes digital with special online promotions that will be supported through Pizza Hut's social media accounts.
To kick off the promotion, Pizza Hut will host a #TBTMNT (Throwback Teenage Mutant Ninja Turtles) promotion on its Twitter and Instagram channels where fans are encouraged to post their old turtle swag or turtle costumes for chances to win gift cards and other prizes. More information can be found on the Pizza Hut Twitter channel.
Leading up to the premiere of the Ninja Turtles movie, fans can learn the “turtle way” to cut a pizza “Katana Style” via a “Katana Cut” training video. Fans will then be able to order a pizza cut this way – in four Ninja Turtle-size slices instead of eight – to draw a closer experience to the film.
In addition, the box topper for Cheesy Bites pizzas will feature an augmented reality experience for customers at home. Fans will have a chance to unlock extended footage from the movie and additional content through an interactive AR experience.
All digital assets will also be housed on a new Tumblr page hosted by Pizza Hut. The page will provide an arena for fans of pizza and the Ninja Turtles to showcase memories and stories related to the Turtles and Pizza Hut for other enthusiasts around the world to enjoy.
Lifesize Pizza Thrower
Pizza Hut will reprise a legendary toy figure and fan favorite by unveiling a life-size version of the “Pizza Thrower,” which will make appearances at live events. Fans will be able to take charge of the iconic vehicle and fire Cheesy Bites Pizza props at targets, including movie bad guys like Shredder and the Foot Clan, and also enjoy a sampling of real Cheesy Bites Pizza.