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Monday, December 8, 2008

Hasbro CEO listens to fans, becomes CEO of the year

Web site MarketWatch, part of the Wall Street Journal Digital Network, has named Hasbro's Brian Goldner as their 2008 CEO of the year.

ToyFare magazine has also released an interview with Goldner, where he talks about his involvement in turning popular Hasbro properties Transformers and G.I. Joe into blockbuster movies.

Here are some choice quotes from the interview:

How much do you consider the opinions of hardcore fans of the franchise when making decisions for the films?
GOLDNER: The hardcore fans are an integral part of the thought process. From the very beginning as we thought about "Transformers," we thought about a lot of the characters fans would want to see and the story that we should tell. ...

Was there any particular fan feedback on the first "Transformers" that you took into account for the sequel?
GOLDNER: ... So what we did is, we focused in on some of those things that the fans told us from a very early stage that they wanted to see in the next movie—of course I won't tell you which ones they 

But you guys are paying attention.
GOLDNER: Constantly. And I think what's great about our creative teams, our filmmaking teams is, they get it. They absolutely understand how to strike that balance, and they want to strike that balance and understand the core fan feedback. Because at the very heart, that's the thread that will hold the franchise together forever, if you'll honor that. And then of course, they also are great filmmakers and in their own right they also have the ability to reinvent the brand in a completely unexpected way.

Meanwhile, Gary Richardson, CEO of the Mirage Group, which oversees the whole of the TMNT franchise, continues to make business decisions based solely on increasing the size of his own wallet in lieu of listening to what it is that fans want or building the company/property into something that actually makes an effort to be profitable outside of letting people give them money to slap pictures of Ninja Turtles on boys' pajamas.

It is not believed that MarketWatch considered Mr. Richardson for its CEO of the Year title. It is actually a stretch to believe they know he exists.


  1. Mirage Group needs a Brian Goldner!

  2. -->> ..Ryan stated that they were actually pretty cool @ Hasbro even in the early 90s there with the 'Boys.