The top five movies this past weekend were:
- Teenage Mutant Ninja Turtles ($28.4M)
- Guardians Of The Galaxy ($24.7M)
- Let’s Be Cops ($17.7M)
- The Expendables 3 ($16.2M)
- The Giver ($12.8M)
To kick off the promotion, Pizza Hut will host a #TBTMNT (Throwback Teenage Mutant Ninja Turtles) promotion on its Twitter and Instagram channels where fans are encouraged to post their old turtle swag or turtle costumes for chances to win gift cards and other prizes. More information can be found on the Pizza Hut Twitter channel.
Leading up to the premiere of the Ninja Turtles movie, fans can learn the “turtle way” to cut a pizza “Katana Style” via a “Katana Cut” training video. Fans will then be able to order a pizza cut this way – in four Ninja Turtle-size slices instead of eight – to draw a closer experience to the film.
In addition, the box topper for Cheesy Bites pizzas will feature an augmented reality experience for customers at home. Fans will have a chance to unlock extended footage from the movie and additional content through an interactive AR experience.
All digital assets will also be housed on a new Tumblr page hosted by Pizza Hut. The page will provide an arena for fans of pizza and the Ninja Turtles to showcase memories and stories related to the Turtles and Pizza Hut for other enthusiasts around the world to enjoy.
[The game] will take the form of a third-person action game that will let players switch between the four turtles at any time. Each turtle possesses his own set of stats and skills, with Raphael, as a given example, centering on strength and Michelangelo focusing more on speed. Classic foes will show up as fodder to face off against, including the Foot Clan and Baxter Stockman's scientific abominations.